Data and data models
Data extensions, subscriber data and how they map to the new platform.
MARKETING CLOUD MIGRATION
Move from ExactTarget to Marketing Cloud Next, keeping everything that works.
Migration only.
We do not implement new Marketing Cloud Engagement environments. This service is for organisations that already have one.
THE ROADMAP
A clear path to Marketing Cloud Next.
Marketing Cloud Next is built around Data Cloud, so the route from Marketing Cloud Engagement (ExactTarget) is a planned convergence, often in phases, rather than a switch you flip. We map that route first: what moves, in what order, and how your campaigns keep running along the way.
EVERY ELEMENT GETS A DECISION
Move it, rebuild it, or retire it.
Years of ExactTarget use build up a lot. We take stock of it all, decide the right treatment for each part, and leave you with a cleaner environment.
Journeys
Existing customer journeys, rebuilt where needed.
Automations
Automated processes and scheduled activities, carried over or simplified.
Email and content
Templates, content and assets.
Audiences and segments
The audiences your campaigns depend on.
Integrations
Connections with Salesforce and other systems.
FROM AUDIT TO CUT-OVER
Five steps to Marketing Cloud Next.
Assess.
We inventory what exists, what is used and what can be retired.
You get: a complete picture of your current environment.Plan.
We define how each element translates to Marketing Cloud Next.
You get: a migration plan with dependencies and order.Migrate.
We move and rebuild in a controlled sequence.
You get: the new environment built up in stages.Validate.
We test against real campaigns and data.
You get: evidence it works before you rely on it.Hand-over.
Go-live, documentation and support.
You get: a clean switch and a team that knows the new platform.
A FOCUSED PRACTICE
Migration is the whole point.
We plan what moves, what gets rebuilt and what retires, then validate everything before you cut over.
- Customer data extensionMove
- Welcome journeyRebuild
- Legacy automationRetire
- Newsletter templateMove
- Preference segmentRebuild
Validated before cut-over
Frequently Asked Questions
How do you migrate from ExactTarget to Marketing Cloud Next?
We audit what exists, map how each element translates, rebuild and migrate in a controlled sequence, validate against real campaigns and data, then cut over and hand over. Every element gets a clear decision: move it, rebuild it or retire it.
What is the difference between ExactTarget, Marketing Cloud Engagement and Marketing Cloud Next?
ExactTarget is the original name of what is now called Marketing Cloud Engagement. Marketing Cloud Next is the newer Salesforce marketing platform, built around Data Cloud. The route from one to the other is a planned convergence, often in phases.
Where do we start?
With an audit. We inventory what exists, what is used and what can be retired, so you get a complete picture of your current environment and a migration plan with dependencies and order. A free 15-minute discovery call is the easiest way to talk through your starting point.
Do we need Data Cloud?
Marketing Cloud Next is built around Data Cloud, so we plan for it as part of the route. We map what is needed during the audit and include it in your migration plan.
Can the migration happen in phases?
Yes. The move to Marketing Cloud Next is often a planned convergence in phases rather than a single switch. We map what moves, in what order, and how your campaigns keep running along the way.
Can our campaigns keep running during the migration?
Yes. We migrate in a controlled sequence and validate against real campaigns and data before cut-over, so your campaigns keep running along the way.
What gets migrated?
Data extensions and data models, journeys, automations, email templates and content, audiences and segments, and integrations. Each element gets a decision: move it, rebuild it or retire it.
Do you work with existing Marketing Cloud Engagement environments?
Yes. This service is dedicated to migrating existing Marketing Cloud Engagement environments to Marketing Cloud Next.
Let's talk about your project.
Tell us what you need. We'll work out the architecture behind it.
Plan your migration